Pinktober: Why Self-Checks Matter for Black Women’s Health

Let’s Talk About the Reality

Here’s what the numbers tell us: breast cancer shows up in all women, but it doesn’t affect us all the same. Black women are more likely to be diagnosed at younger ages than white women. In fact, nearly one in three Black women with breast cancer are under the age of 50, compared to about one in four white women. Even though the overall diagnosis rates are close, Black women are 40% more likely to die from breast cancer. And for women under 50, our death rate is more than double that of white women. These aren’t just statistics — they’re our mothers, sisters, daughters, and friends.

Why Self-Checks Still Matter

Doctors debate guidelines all the time, but here’s something I know for sure: no one knows your body like you do. That’s why I believe in self-checks. When you know what “normal” looks and feels like for you, you’ll notice changes sooner. That awareness can mean catching something early. And early detection? That can save your life.

Doing a self-exam doesn’t have to be complicated. It’s simply about slowing down long enough to pay attention. Look at yourself in the mirror and notice if anything has changed. Run your hands along your body and pay attention to what feels familiar and what doesn’t. Tune into the whispers of your body before they become shouts. If something feels off, don’t ignore it. Call your doctor and speak up, even if it seems small.

Why Black Women Must Be Proactive

Here’s the hard truth: we often face more aggressive types of breast cancer, like triple-negative breast cancer. Those grow and spread faster, leaving less room for delay. That means every month, every check, every conversation matters.

We can’t afford to “wait until we’re older.” Too many of us are being diagnosed in our 30s and 40s. Too many of us aren’t being heard when we say something feels wrong. That’s why doing self-checks and demanding screenings is an act of self-love and survival.

Moving Beyond Pink Ribbons

This October, I want you to do more than wear pink. I want you to take the LYF Pink Pledge and promise to check yourself regularly, while also encouraging two sisters to do the same. I want you to call your doctor and ask if you’re due for a mammogram, or if you need to start earlier based on your family history. Most of all, I want you to share this message. Somebody you love might be waiting for a reminder like this.

My Final Word to You

Sis, this isn’t about fear. It’s about power. It’s about listening to your body, trusting your instincts, and taking action — for yourself and for the women you love. Because your life — your LYF — is worth protecting.